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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, 1998Edition: 4th edDescription: xxii, 762p. : ill. ; 29cmISBN: - 0071152075
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LIC(LABUAN INTERNATIONAL CAMPUS) LIC Stack | LIC(LABUAN INTERNATIONAL CAMPUS) LIC Stack | HF5823 . B387 1998 (Browse shelf(Opens below)) | 1 | Available | stack 2 | 1000054258 | ||
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LIC(LABUAN INTERNATIONAL CAMPUS) LIC General Collection | LIC(LABUAN INTERNATIONAL CAMPUS) LIC General Collection | HF5823 . B387 1998 (Browse shelf(Opens below)) | 1 | Reserve Missing | 1000051570 | |||
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LIC(LABUAN INTERNATIONAL CAMPUS) LIC Stack | LIC(LABUAN INTERNATIONAL CAMPUS) LIC Stack | HF5823 . B387 1998 (Browse shelf(Opens below)) | 1 | Available | 1000050812 | |||
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MAIN LIBRARY Main Library Red Spot Collection | MAIN LIBRARY Main Library Red Spot Collection | HF5823 . B387 1998 (Browse shelf(Opens below)) | 1 | Available | 1000094263 | |||
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MAIN LIBRARY Main Library General Collection | MAIN LIBRARY Main Library General Collection | HF5823 . B387 1998 (Browse shelf(Opens below)) | 1 | Available | 1000047322 |
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995
Includes bibliographical references (p. 725-743) and indexes