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Actionable Web analytics : using data to make smart business decisions / Jason Burby, Shane Atchison

By: Contributor(s): Material type: TextTextPublication details: Indianapolis, Ind. : Wiley Publishing, c2007.Description: xxix, 256p. : ill. ; 24cmISBN:
  • 9780470124741 (pbk.)
Subject(s): Summary: Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization
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Item type Current library Home library Call number Copy number Status Date due Barcode
Book Book LIC(LABUAN INTERNATIONAL CAMPUS) LIC General Collection LIC(LABUAN INTERNATIONAL CAMPUS) LIC General Collection ZA4230 . B87 2007 (Browse shelf(Opens below)) 1 Available 1000215572

Includes index

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization

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