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Multichannel marketing : metrics and methods for on and offline success / Akin Arikan

By: Material type: TextTextSeries: Publication details: Indianapolis, Ind. : Wiley Pub., c2008.Description: xxiv, 288p. : ill. ; 24cmISBN:
  • 9780470239599 (paper/website)
  • 047023959X (paper/website)
Subject(s):
Contents:
With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offlinemarketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Book Book LIC(LABUAN INTERNATIONAL CAMPUS) LIC General Collection LIC(LABUAN INTERNATIONAL CAMPUS) LIC General Collection HF5415.1265 . A75 2008 (Browse shelf(Opens below)) 1 Available 1000221044

Includes index

With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offlinemarketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value

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