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Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.Description: xxii, 552p. : ill. ; 24cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0131419293
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Item type Current library Home library Call number Vol info Copy number Status Notes Date due Barcode
Book Book LIC(LABUAN INTERNATIONAL CAMPUS) LIC Stack LIC(LABUAN INTERNATIONAL CAMPUS) LIC Stack HF5415.527 . R87 2005 (Browse shelf(Opens below)) 1 Available stack 2 1000216690
CDR CDR LIC(LABUAN INTERNATIONAL CAMPUS) LIC Multimedia Collection LIC(LABUAN INTERNATIONAL CAMPUS) LIC Multimedia Collection HF5415.527 . R87 2005 (Browse shelf(Opens below)) CDR/RACK 1 Available 1000216691

Includes bibliographical references and index

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