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Tourism Marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb

By: Material type: TextTextPublication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2006Description: xvi, 310p. ; 22cmISBN:
  • 075067945X
Subject(s):
Contents:
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Book Book MAIN LIBRARY Main Library General Collection MAIN LIBRARY Main Library General Collection HT325 . K65 2006 (Browse shelf(Opens below)) 1 Available 1000231883

Includes bibliographical references and index

Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration

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