Inside Saatchi & Saatchi [videorecording] : selling Brazilian spirit / BBC Education & Training ; produced & directed by Jennifer Clayton
Material type:
FilmSeries: Exercise your mind | Bring your classroom to lifePublication details: Frenchs Forest, NSW : BBC Active, c2006.Description: 1 videodisc (40 min.) : sd., col. ; 4 3/4 inOther title: - Inside Saatchi and Saatchi
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
DVD
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MAIN LIBRARY Main Library Multimedia Collection | MAIN LIBRARY Main Library Multimedia Collection | HF6181 . S23I57 2006 (Browse shelf(Opens below)) | 1 | Available | 1000257882 |
Narrator, Robert Lindsay.
Can Saatchi & Saatchi turn Sagatiba cachaça, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish -- and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil."
DVD.