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Museum marketing : competing in the global marketplace / edited by Ruth Rentschler, Anne-Marie Hede
Material type:
TextPublication details: Amsterdam ; Boston : Butterworth-Heinemann, c2007.Description: xxvi, 270p. : ill. ; 24cmISBN: - 0750680652
- 9780750680653
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MAIN LIBRARY Main Library General Collection | MAIN LIBRARY Main Library General Collection | AM121 . M878 2007 (Browse shelf(Opens below)) | 1 | Available | 1000256077 |
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| AM101 . S36T86 2000 Tun Jugah Pua Gallery / | AM121 . F74 2011 Marketing and public relations for museums, galleries, cultural and heritage attractions / | AM121 . M877 2007 Museum management and marketing / | AM121 . M878 2007 Museum marketing : competing in the global marketplace / | AM121 . R68 2011 Routledge companion to museum ethics : redefining ethics for the twenty-first century museum / | AM121 .B54 2021 Managing change in museums and galleries : a practical guide / | AM121 .B54 2021 Managing change in museums and galleries : a practical guide / |
Includes bibliographical references and index.