The new emerging market multinationals : four strategies for disrupting markets and building brands / Rajeev Batra and Amitava Chattopadhyay, with Aysegul Ozsomer
Material type:
TextPublication details: New York : McGraw-Hill, c2012.Description: xii, 335p. : ill. ; 24cmISBN: - 9780071782890
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LIC(LABUAN INTERNATIONAL CAMPUS) LIC General Collection | LIC(LABUAN INTERNATIONAL CAMPUS) LIC General Collection | HF5415.1255 . B397 2012 (Browse shelf(Opens below)) | 1 | Available | 1000313386 | ||
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MAIN LIBRARY Main Library General Collection | MAIN LIBRARY Main Library General Collection | HF5415.1255 . B397 2012 (Browse shelf(Opens below)) | 1 | Available | 1000311613 |
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| HF5415.1255 . B35 2013 Branding in a competitive marketplace / | HF5415.1255 . B38 2012 The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / | HF5415.1255 . B39 2008 Brand meaning / | HF5415.1255 . B397 2012 The new emerging market multinationals : four strategies for disrupting markets and building brands / | HF5415.1255 . B47 2010 The vibe : the marketing handbook for every product, service and industry / | HF5415.1255 . B48 2018 Brand management : co-creating meaningful brands / | HF5415.1255 . B74 2015 Corporate branding in Facebook fan pages : ideas for improving your brand value / |
Includes bibliographical references and index.
Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways.