Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing / by Terri Morrison, Wayne A. Conaway
Material type:
TextPublication details: New York : McGraw-Hill, c2012.Description: xvii, 284p. ; 23cmISBN: - 9780071714044
- 0071714049
- 9780071718417
- 0071718419
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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MAIN LIBRARY Main Library General Collection | MAIN LIBRARY Main Library General Collection | HF5389 . M674 2012 (Browse shelf(Opens below)) | 1 | Available | 1000301753 |
Includes index.
Argentina -- Australia -- Brazil -- Canada -- China -- France -- Germany -- India -- Indonesia -- Italy -- Japan -- Mexico -- Russia -- Saudi Arabia -- South Africa -- South Korea -- Turkey -- United Arab Emirates -- United Kingdom -- United States of America -- Appendix A. International dining, drinking, and delicacies -- Appendix B. Dangerous diversions and reliable trade resources.
How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.