Visual communication : images with messages / Paul Martin Lester
Material type:
TextSeries: Wadsworth series in mass communication and journalismPublication details: Boston : Wadsworth/Cengage Learning, c2014.Edition: 6th edDescription: xv, 466p. : ill. (some col.), maps (some col.) ; 28cmISBN: - 9781133308645 (paperback)
- 1133308643 (paperback)
- 9781285075846 (pbk.)
- 1285075846 (pbk.)
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | |
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Book
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MAIN LIBRARY Main Library General Collection | MAIN LIBRARY Main Library General Collection | P93.5 . L47 2014 (Browse shelf(Opens below)) | 1 | Available | 1000337017 |
Includes index.
Includes bibliographical references and index.
Ch. 1. Visual Communication -- Ch. 2. Visual Cues -- Ch. 3. Visual Theories -- Ch. 4. Visual Persuasion -- Ch. 5. Visual Stereotypes -- Ch. 6. Visual Analysis -- Ch. 7. Typography -- Ch. 8. Graphic Design -- Ch. 9. Information Graphics -- Ch. 10. Cartoons -- Ch. 11. Photography -- Ch. 12. Motion Pictures -- Ch. 13. Television -- Ch. 14. Computers -- Ch. 15. The Web -- Ch. 16. The More You Know, the More You See.
Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.