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Marketing / Roger A. Kerin ... [et al.]

Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill/Irwin, 2003.Edition: 7th edDescription: xliii, 741p. : ill. ; 29cm. + 1 CD-ROM (4 3/4 in) + 4 DVD-ROMs (4 3/4 in.)ISBN:
  • 0072410752
  • 0071151222 (international ed.)
  • 0072468963 (CD-ROM)
  • 0072829672 (DVD-ROM)
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