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101.
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102.
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103.
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104.
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells by
Edition: 9th ed., Global edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: London : Pearson/Prentice Hall, c2012
Other title:
- Advertising and IMC
- Advertising & integrated marketing communication
Availability: Items available for loan: MAIN LIBRARY (6)Location, call number: Main Library General Collection HF5823 . W4557 2012, ... Not available: MAIN LIBRARY: Reserve Missing (1).
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105.
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Advertising : an integrated marketing communication perspective / George E. Belch ... [et al.] by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: North Ryde, N.S.W. : McGraw-Hill Australia Pty Ltd, c2012
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5823 . B3871 2012. MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5823 . B3871 2012, ...
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106.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack by
Edition: 6th ed., global ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Harlow ; Amsterdam : Pearson Education Limited, 2014
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC General Collection HF5415.123 . C56 2014, ... MAIN LIBRARY (4)Location, call number: Main Library General Collection HF5415.123 . C56 2014, ...
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107.
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109.
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110.
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111.
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112.
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113.
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Integrated marketing communications / William Chitty ... [et al.] by
Edition: 3rd Asia Pacific ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: South Melbourne, Vic. : Cengage Learning, 2012
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.123 . I57 2012. MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5415.123 . I57 2012, ...
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116.
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117.
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118.
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119.
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Fashion marketing communications / by Gaynor Lea- Greenwood by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Chichester : Wiley, 2013
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HD9940 . L43 2013.
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120.
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