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101.
Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Psychology Press, 2011
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.32 . C65866 2011.

102.
POP! : create the perfect pitch, title, and tagline for anything / Sam Horn by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Perigee, 2009, c2006
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . H68 2009.

103.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (3)Location, call number: LIC General Collection HF5823 . B3874 2012, ...

104.
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells by
Edition: 9th ed., Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London : Pearson/Prentice Hall, c2012
Other title:
  • Advertising and IMC
  • Advertising & integrated marketing communication
Availability: Items available for loan: MAIN LIBRARY (6)Location, call number: Main Library General Collection HF5823 . W4557 2012, ... Not available: MAIN LIBRARY: Reserve Missing (1).

105.
Advertising : an integrated marketing communication perspective / George E. Belch ... [et al.] by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: North Ryde, N.S.W. : McGraw-Hill Australia Pty Ltd, c2012
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5823 . B3871 2012. MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5823 . B3871 2012, ...

106.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack by
Edition: 6th ed., global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Harlow ; Amsterdam : Pearson Education Limited, 2014
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC General Collection HF5415.123 . C56 2014, ... MAIN LIBRARY (4)Location, call number: Main Library General Collection HF5415.123 . C56 2014, ...

107.
Advertising, promotion and other aspects of integrated marketing communication / Terence A. Shimp, J. Craig Andrews by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Mason, Ohio : South-Western Cengage Learning, 2013
Availability: Items available for loan: MAIN LIBRARY (5)Location, call number: Main Library General Collection HF5415.123 . S556 2013, ...

108.
The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London ; New York : Routledge 2011
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . E96 2011.

109.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5823 . B387 2012. MAIN LIBRARY (9)Location, call number: Main Library General Collection HF5823 . B387 2012, ...

110.
Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results / Janet Mizrahi by Series: Corporate communication collection
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Business Expert Press, c2010
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5718.3 . M594 2010.

111.
The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / by Jed Alpert by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill, c2012
Online resources:
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5548.32 . A4547 2012.

112.
All business is local : why place matters more than ever in a global, virtual world / John A. Quelch, Katherine E. Jocz by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Portfolio/Penguin, c2012
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415 . Q84 2012.

113.
Integrated marketing communications / William Chitty ... [et al.] by
Edition: 3rd Asia Pacific ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: South Melbourne, Vic. : Cengage Learning, 2012
Online resources:
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.123 . I57 2012. MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5415.123 . I57 2012, ...

114.
Marketing communication and public relations / N.H. Mullick, Mohammed Altaf Khan by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi, India : Enkay Publishing House, 2011
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . M85 2011.

115.
This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg by Series: Wadsworth series in mass communication and journalism
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Australia : Wadsworth Cengage Learning, 2013
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HM1221 . N48 2013.

116.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack by
Edition: Sixth edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publisher: Upper Saddle River, New Jersey : Pearson Education, Inc., 2014Copyright date: ©2014
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . C58 2014.

117.
Marketing communications : brands, experiences and participation / Chris Fill by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Harlow, England : Pearson, 2013
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.123 . F55 2013.

118.
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Harlow : Pearson, c2013
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.123 . P45 2013.

119.
Fashion marketing communications / by Gaynor Lea- Greenwood by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Chichester : Wiley, 2013
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HD9940 . L43 2013.

120.
Start with hello : how to convert today's stranger into tomorrow's client / Linda Coles by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: St. Milton, Qld : Wiley, 2013
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . C65 2013.

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