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141.
Leveraged marketing communications : the importance of studying the transfer of object-to-brand associations / edited by Sukki Yoon, Yung Kyun Choi and Charles R. Taylor by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publisher: New York : Routledge, 2021Copyright date: ©2020
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . L48 2021.

142.
Introduction to advertising : understanding and managing the advertising process / Emmanuel Mogaji by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publisher: Abingdon, Oxon : Routledge, 2021Copyright date: ©2021
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5823 . M47 2021. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823 . M47 2021.

143.
Marketing communications / Chris Fill and Sarah Turnbull by
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publisher: Harlow, England ; New York : Pearson, 2023
Availability: Items available for loan: MAIN LIBRARY (3)Location, call number: Main Library General Collection HF5415.123 . F555 2023, ...

144.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
Edition: Thirteenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York McGraw Hill, 2024
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5823 .B387 2024. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823 .B387 2024.

145.
Strategic integrated marketing communications / Larry Percy. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Audience: General;
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 .P475 2023.

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