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181.
E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill/Irwin marketspaceU, 2001
Other title:
  • Ecommerce
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5548.32 . R39 2001.

182.
The language of advertising : written texts / Angela Goddard by Series: Intertext (London, England)
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2002
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack PE1422 . G63 2002.

183.
Net words : creating high-impact online copy / Nick Usborne by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill, 2002
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack HF5825 . U73 2002. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5825 . U73 2002.

184.
Direct marketing strategies and tactics : unleash the power of direct marketing for bigger profits / Herschell Gordon Lewis. by
Material type: Text Text; Format: print
Publication details: Kuala Lumpur : Golden Books Centre, 1993
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack HF5415.126 . L49 1993.

185.
Perceptions of Malaysian CPAs towards marketing / Abdul Aziz Ab. Latif, Abdul Latif Shaikh Mohamed al-Marusi by Series: Siri monograf / Universiti Utara Malaysia ; no. 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sintok : Jawatankuasa Penerbitan, Universiti Utara Malaysia, 1994
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library Aseana + 3 Collection HF3800.6 . A23 1994.

186.
Promotion and integrated marketing communications / Richard J. Semenik by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Australia : South-Western, 2002
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5837 . S45 2002. MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5837 . S45 2002, ...

187.
Kiat dan strategi kampanye public relations / Rosady Ruslan by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Jakarta : PT RajaGrafindo Persada, 1997
Availability: Not available: MAIN LIBRARY: Reserve Missing (1).

188.
Imaji media massa : konstruksi dan makna realitas sosial iklan televisi dalam masyarakat kapitalistik / Burhan Bungin ; editor : Ade Ma'ruf, Anas Syahrul Alimi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Yogyakarta : Jendela, 2001
Other title:
  • Imaji media massa
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF6146 . T42B86 2001.

189.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson, 2003
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC General Collection HF5821 . O47 2003, ... MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5821 . O47 2003.

190.
The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell by Series: Wadsworth series in mass communication and journalism
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Wadsworth, 2001
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack P94 . J34 2001. MAIN LIBRARY (1)Location, call number: Main Library General Collection P94 . J34 2001.

191.
Beyond "e" : 12 ways technology is transforming sales and marketing strategy / Stephen G. Diorio by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2002
Other title:
  • 12 ways technology is transforming sales and marketing strategy
  • Twelth ways technology is transforming sales and marketing strategy
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC General Collection HF5548.32 . D56 2002, ... MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5548.32 . D56 2002.

192.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason : Thomson, 2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.123 . S54 2003. MAIN LIBRARY (3)Location, call number: Main Library General Collection HF5415.123 . S54 2003, ...

193.
Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Armonk, N.Y. : M.E. Sharpe, 2009
Online resources:
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823 . K3443 2009.

194.
The Routledge companion to advertising and promotional culture / edited by Matthew P. McAllister, Emily West by Series: Routledge companions
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York, NY : Routledge, 2013
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823 . R6788 2013.

195.
Advertising / written and designed by Mono Firm by Series: Digital lab. Print & electronic design ; ; no. 2
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Crans-Pres-Celigny : RotoVision, 2001
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5837 . A48 2001.

196.
Photo-graphics : real world photo-graphic projects, from brief to finished solution / Steven R. Gilmore by Series: Electronic workshop
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Crans-Pres-Celigny, Switzerland : RotoVision, 1999
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection TR690.4 . G55 1999.

197.
Marketing without wires : targeting promotions and advertising to mobile device users / Kim Bayne by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, 2002
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack HF5415.1265 . B394 2002. MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5415.1265 . B394 2002, ...

198.
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : John Wiley (Asia), 2002
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5813 . A74A43 2002, ...

199.
And now a few laughs from our sponsor : the best of fifty years of radio commercials / Larry Oakner. by
Material type: Kit Kit; Format: microfilm
Publication details: New York : John Wiley ; 2002
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection HF6146 . B74O16 2002, ...

200.
Deception in the marketplace : the psychology of deceptive persuasion and consumer self protection / David M. Boush, Marian Friestad, Peter Wright by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2009
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5827.8 . B68 2009.

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