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21.
Internet marketing : foundations and applications / Carolyn Siegel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, 2007
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.1265 . S534 2007. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.1265 . S534 2007.

22.
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education, 2007
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.123 . C58 2007.

23.
Advertising / Frank Jefkins ; revised by Daniel Yadin. by Series: Frameworks
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Prentice Hall, 2000
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (3)Location, call number: LIC General Collection HF5823 . J44 2000, ...

24.
The commercialization of American culture : new advertising, control, and democracy / by Matthew P. McAllister by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Thousand Oaks : Sage Publications, 1996
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5813 . U6M327 1996, ...

25.
Advertising excellence / Courtland L. Bovee ... [et al.] by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1995
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5804 . A38.

26.
Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / Nat G. Bodian by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill, 1995
Availability: Items available for loan: MAIN LIBRARY (3)Location, call number: Main Library General Collection HF5415.126 . B63, ...

27.
Marketing to and through kids / Selina S, Guber and Jon Berry. by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, 1993
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.32 . G83.

28.
Photography for graphic designers / Joseph Meehan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Watson-Guptill, 1993
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection TR690.4 . M44.

29.
The new positioning : the latest on the world's # 1 business strategy / Jack Trout with Steve Rivkin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1996
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (3)Location, call number: LIC Stack HF5827.2 . R53, ... MAIN LIBRARY (3)Location, call number: Main Library General Collection HF5827.2 . R53, ...

30.
Bottom-up marketing / Al Ries, Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1989
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415 . R5437.

31.
Asas perancangan media : dari aspek pemasaran / Arnold M. Barban, Steven M. Cristol,Frank J. Kopec; penterjemah Mohamad Md. Yusoff. by
Material type: Text Text; Format: print
Publication details: Kuala Lumpur : DBP, 1992
Availability: Items available for loan: MAIN LIBRARY (3)Location, call number: Main Library General Collection HF5826.5 . B3154, ...

32.
Guerrilla marketing : secrets for making big profits from your small business / Jay Conrad Levinson by
Edition: Completely rev. and updated for the 90's
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Houghton Mifflin, 1993
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415 . L4764.

33.
Online marketing handbook : how to sell, advertise, publicise, and promote your products and services on the internet and commercial online systems / Daniel S. Janal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Van Nostrand Reinhold, 1995
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Reference Collection HF6146 . I58J36 1995. MAIN LIBRARY (3)Location, call number: Main Library General Collection HF6146 . I58J36 1995, ...

34.
Periklanan sezaman / Courtland L. Bovee, William F. Arens ; penterjemah Khidmat Terjemahan Nusantara by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1994
Availability: Items available for loan: MAIN LIBRARY (8)Location, call number: Main Library General Collection HF5821 . B68154 1994, ...

35.
Radio advertising : the authoritative handbook / Pete Schulberg. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Illinois : NTC Business Books, 1996
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF6146 . R3S22 1996.

36.
Image marketing : using public perceptions to attain business objectives / Joe Marconi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA : NTC Business Books, 1996
Availability: Not available: MAIN LIBRARY: Reserve Missing (1).

37.
Advertising worldwide : concepts, theories and practice of international, multinational, and global advertising / Mariete K. de Mooij by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, 1994
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5823 . M817 1994. MAIN LIBRARY (3)Location, call number: Main Library General Collection HF5823 . M817 1994, ...

38.
Advertising and popular culture / Jib Fowles by Series: Foundations of popular culture ; vol. 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1996
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC Stack HF5805 . F69, ... MAIN LIBRARY (3)Location, call number: Main Library General Collection HF5805 . F69, ...

39.
Buy this book! : understanding advertising and getting the most out of your advertising dollar / by Raj Marwah ; cartoons by Bruce Baldwin. by
Material type: Text Text; Format: print
Publication details: Illinois : American Marketing, 1991
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library HF5823 . M334.

40.
Advertising media planning / Jack Z. Sissors, Lincoln Bumba. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Illinois : NTC Business Books, 1996
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5826.5 . S57 1996, ...

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