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41.
Advertising & marketing checklists : 107 proven checklists to save time & boost advertising & marketing effectiveness / Ron Kaatz by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1995
Other title:
  • Advertising and marketing checklists
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5823 . K22 1995, ...

42.
The media handbook : a complete guide to advertising, media selection, palanning, research & buying / Helen Katz. by
Material type: Text Text; Format: print
Publication details: Illinois : NTC, 1995
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5826.5 . K38.

43.
A practical guide to integrated marketing communications / Tom Brannan. by Series: Marketing in action series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 1995
Availability: Items available for loan: MAIN LIBRARY (4)Location, call number: Main Library General Collection HF5413.123 . B7, ...

44.
Total branding by design : how to make your brand's packaging more effective / Paul Southgate. by
Material type: Text Text; Format: print
Publication details: London : Kogan, 1994
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library HD69 . B7S727.

45.
Asas periklanan / Mohd. Sidin Ahmad Ishak, Noorbathi Haji Badaruddin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1993
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC General Collection HF5823 . M697, ... MAIN LIBRARY (8)Location, call number: Main Library General Collection HF5823 . M697, ...

46.
Successful advertising research methods / Jack Haskins, Alice Kendrick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1993
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5814 . H38.

47.
Buying creative services / Bobbi Balderman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : NTC Publishing, 1996
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5825 . B28.

48.
But first, these messages : the selling of broadcast advertising / Barton C. White, N. Doyle Satterthwaite by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Allyn and Bacon, 1989
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5439 . B67 W45.

49.
Do-it-yourself advertising : a complete action guide / Roy Brewer. by
Material type: Text Text; Format: print
Publication details: London : Kogan Page, 1991
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823 . B847.

50.
Talk is cheap : promoting your business through word of mouth advertising / Godfrey J. Harris by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 1991
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.5 . H29.

51.
Essentials of advertising strategy / Don E. Schultz, Stanley J. Tannerbaum, Anne Allison. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Lincoldwood, Ill. : NTC Business Books, 1996
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5821 . S419 1996.

52.
Direct response television : the authoritative guide / Frank R. Brady, J. Angel Vasquez by
Material type: Text Text; Format: print
Publication details: Illinois : NTC Business Books, 1995
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF6146 . T45B73.

53.
The handbook of international direct marketing : an essential country-by-country guide and directory / edited by Adam Baines, Sheila Lloyd by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c1996
Other title:
  • International direct marketing
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5415.126 . H3, ...

54.
Strategy in advertising : matching media and messages to markets and motivations / Leo Bogard. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: USA : NTC Business, 1984
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5821 . B53 1984, ...

55.
Advertising : principles and practice / William Weels, John Burnett & Sandra Moriarty by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, 1995
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5823 . W455 1995. MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5823 . W455 1995, ...

56.
The master marketer : how to combine tried and tested techniques with the latest ideas to active spectacular marketing success / Christopher Ryan. by
Material type: Text Text; Format: print
Publication details: London : Kogan Page, 1996
Availability: Items available for loan: MAIN LIBRARY (4)Location, call number: Main Library HF5415 . R88, ...

57.
Industrial marketing communications : business-to-business advertising, promotion and PR / Norman A. Hart. by
Material type: Text Text; Format: print
Publication details: London : Kogan Page, 1993
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823 . H37.

58.
How to improve your marketing copy / Ian Linton. by
Material type: Text Text; Format: print
Publication details: London : Kogan Page, 1993
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5825 . L56.

59.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: New Jersey : Prentice Hall, 1996
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823. A13 1996.

60.
Effective industrial marketing : business-to-business marketing of goods and services / edited by Norman Hart. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wellington : Kogan Page, 1994
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415 . E43.

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