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41.
Essentials of marketing communications / Jim Blythe by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : FT Prentice Hall, 2003
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5415.123 . B598 2003, ...

42.
IMC : an integrated marketing communications exercise / Bernard C. Jakacki. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., 2001
Other title:
  • Integrated marketing communications exercise
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . J35 2001.

43.
Campaign planner for promotion and IMC / Shay Sayre by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South Western/Thomson Learning, 2002
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5837 . S29 2002.

44.
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5837 . P37 2004.

45.
Creative business : the making of addictive stories / Paul Nero, Neeta Patel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times Prentice Hall, 2003
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack HF5415.55 . N47 2003.

46.
Customer communications in marketing, 2003-2004 / Alison Cheeseman, Gill Wood. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Butterworth, 2003
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5718 . W66 2003.

47.
Integrated marketing communications / David Pickton, Amanda Broderick by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : FT/Prentice Hall, 2005
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (5)Location, call number: LIC Red Spot Collection HF5415.123 . P53 2005, ... MAIN LIBRARY (3)Location, call number: Main Library General Collection HF5415.123 . P53 2005, ... Not available: LIC(LABUAN INTERNATIONAL CAMPUS): Reserve Missing (1).

48.
Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Prentice Hall, c2004
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.123 . P45 2004. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . P45 2004.

49.
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack by
Edition: 2nd ed.
Material type: Kit Kit
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5415.123 . C58 2004, ...

50.
Customer communications in marketing 2004-2005 / Jones Maggie and Alison Cheeseman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Elsevier-Butterworth Heinemann, 2004
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Reference Collection HF5415.122 . J66 2004.

51.
Marketing communications management : concepts and theories, cases and practices / Paul Copley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2004
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.123 . C67 2004.

52.
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2001
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack HF5438.5 . P47 2001. MAIN LIBRARY (1)Location, call number: Main Library Red Spot Collection HF5438.5 . P47 2001.

53.
Business-to-business marketing : relationships, systems and communications / Chris Fill, Karen Fill by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Time Prentice Hall, 2005
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack HF5415.123 . F55 2005. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . F55 2005.

54.
Marketing communications : theory and applications / John R. Rossiter and Steven Bellman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Frenchs Forest : Prentice Hall, c2005
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC General Collection HF5415.123 . R67 2005, ... MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . R67 2005.

55.
Sports sponsorship and marketing communications : a European perspective / Wim Lagae by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times/Prentice Hall, 2005
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack GV716 . L34 2005. MAIN LIBRARY (1)Location, call number: Main Library General Collection GV716 . L34 2005.

56.
Cluless in marketing communications / May Lwin, Jim Aitchison by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 2003
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC Stack HF5415 . L85 2003, ...

57.
Clueless in advertising / May Lwin and Jim Aitchison by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publisher: Singapore : Prentice Hall, 2002Copyright date: ©2002
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack HF5821 . L85 2002. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5821 . L85 2002.

58.
A reader in marketing communications / Philip J. Kitchen ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2005
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC Stack HF5415.123 . R43 2005, ... MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . R43 2005.

59.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by
Edition: 7th ed.McGraw-Hill International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2007
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (11)Location, call number: LIC General Collection HF5823 . B45 2007, ...

60.
Contemporary marketing and consumer behavior : an anthropological sourcebook / edited by John F. Sherry, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, CA : SAGE, 1995
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5415.122 . C66, ...

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