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61.
Periklanan : suatu pengenalan / Mohd. Hamdan Adnan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kuala Lumpur : DBP, 1997
Availability: Items available for loan: MAIN LIBRARY (7)Location, call number: Main Library General Collection HF5813 . M63, ... Not available: LIC(LABUAN INTERNATIONAL CAMPUS): Reserve Missing (1).

62.
Was there a pepsi Generation before Pepsi discovered it? : youth based segmentation in marketing / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood : NTC Business Books, 1992
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.127 . H65.

63.
The effective advertiser / Tom Brannan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinneman, 1993
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823 . B821.

64.
The effective advertiser / Tom Brannan by
Material type: Text Text; Format: print
Publication details: Oxford: Butterworth-Heinneman, 1993
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823. B821.

65.
The Handbook of European advertising : media planning, marketing analysis, and country by country profiles / Roger Bennett. by
Material type: Text Text; Format: print
Publication details: London : Kogan Page, 1993
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library Reference Collection HF5813 . E86B46.

66.
Advertising : its role in modern marketing / Dean M. Krugman ... [et al.] by Series: The Dryden Press series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, 1994
Other title:
  • Its role in modern marketing
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823 . D78 1994.

67.
Creating effective marketing communications / Daniel L. Yadin. by Series: Marketing in action series
Material type: Text Text; Format: print
Publication details: London : Kogan Page, 1994
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . Y33.

68.
European sales promotion : great campaigns in action / Alan Toop by
Material type: Text Text; Format: print
Publication details: London : Kogan Page, 1992
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5438.5 . T66.

69.
Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Chicago : Irwin, 1996
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5821 . B62 1996.

70.
Effective radio advertising / Marc G. Weinberger, Leland Campbell, Beth Brody by
Material type: Kit Kit
Publication details: New York : Lexington Books, c1994
Availability: Items available for loan: MAIN LIBRARY (3)Location, call number: Main Library General Collection HF6146 . R3W43 1994, ...

71.
Advertising reach and frequency : maximizing advertising results through effective frequency / Colin McDonald by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1996
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5827 . M19 1995.

72.
Making money on the internet / Alfred Glossbrenner. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1995
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HD30.335 . G55 1995. Not available: MAIN LIBRARY: Reserve Missing (1).

73.
Designing for children / Steven Heller & Steven Guarnaccia ; designed by Teresa Fernandes. by
Material type: Text Text; Format: print
Publication details: New York : Watson Guptill, 1994
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection NC1002 . C46H45.

74.
The complete direct mail list handbook : everything you need to know about lists and how to use them for greater profit / by Ed Burnett by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J : Prentice Hall, 1988
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5863 . B87.

75.
Intergrated marketing communications / Ian Linton, Kevin Morley by Series: Marketing series (London, England). practitioner
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1995
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5415.123 . L761, ...

76.
Konsep asas periklanan / Mohamad Md. Yusoff by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publisher: Kuala Lumpur, Malaysia : Dewan Bahasa dan Pustaka, 1995Copyright date: ©1995
Availability: Items available for loan: MAIN LIBRARY (5)Location, call number: Main Library General Collection HF5821 . M632 1995, ...

77.
How to grow your business on the internet / Vince Emery by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Scottsdale : Cariolis group, 1996
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection HD30.37 . E54 1996, ...

78.
Nonverbal communication in advertising / Sidney Hecker and David W. Stewart by
Material type: Text Text; Format: print
Publication details: Canada : Lexington Books ; 1988
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5822. N66.

79.
Advertising : concept and copy / George Felton. by
Material type: Text Text; Format: print
Publication details: New Jersey : Prentice Hall, 1994
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5823 . F43. Not available: MAIN LIBRARY: Checked out (1).

80.
Broadcast/cable copywriting/ Peter B. Orlik by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Allyn and Bacon, 1994
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection PN1990.9. A8807 1994.

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