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81.
Promotional marketing / Roddy Mullin by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Copyright date: ©2018
Online resources:
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5438.5 . M85 2018.

82.
Sales promotion decision making : concepts, principles, and practice / Steve Ogden-Barnes and Stella Minahan by Series: Marketing strategy collection
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Copyright date: ©2015Publisher: New York, New York : Business Expert Press, 2015
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5438.5 . O33 2015.

83.
DIY PR : the small business guide to 'free' publicity / Penny Haywood by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publisher: London : B.T. Batsford Limited, 1998
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823 . H39 1998.

84.
Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell by
Edition: 5th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publisher: Toronto : Pearson/Prentice Hall, 2018
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . T82 2018.

85.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Australia : South-Western Cengage Learning, 2013
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (3)Location, call number: LIC General Collection HF5415.123 . S54 2013, ... MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . S54 2013.

86.
Advertising and promotion / Chris Hackley, Rungpaka Amy Hackley by
Edition: Five edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publisher: Thousand Oaks : SAGE Publications, 2021Copyright date: ©2021
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC General Collection HF5823 . H185 2021, ...

87.
Advertising and promotion : an integrated marketing communications perspective / Goerge E. Belch & Michael A. Belch by
Edition: 11th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
New York : McGraw-Hill/Irwin, c2018
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5823 . B387 2018.

88.
Strategic advertising management / Larry Percy and Richard Rosenbaum-Elliott by
Edition: Sixth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publisher: Oxford, United Kingdom : Oxford University Press, 2021
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5438.5 . P475 2021. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5438.5 . P475 2021.

89.
Marketing communications / Chris Fill and Sarah Turnbull by
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publisher: Harlow, England ; New York : Pearson, 2023
Availability: Items available for loan: MAIN LIBRARY (3)Location, call number: Main Library General Collection HF5415.123 . F555 2023, ...

90.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
Edition: Thirteenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York McGraw Hill, 2024
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5823 .B387 2024. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823 .B387 2024.

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