The relationship of proton brand personality and purchase intention with brand attitude as mediator, Kota Kinabalu consumer perspective / Ag. Ahmad Iskandar bin Abu Bakar
Material type:
Item type | Current library | Home library | Call number | Vol info | Copy number | Status | Date due | Barcode | |
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MAIN LIBRARY Main Library Research Collection | MAIN LIBRARY Main Library Research Collection | TL147 . A43 2014 (Browse shelf(Opens below)) | FPEP-M | 1 | Available | 1000362015 |
Dissertation (MSc.) -- Fakulti Perniagaan, Ekonomi dan Perakaunan, Universiti Malaysia Sabah, 2014.
Includes bibliographical references.