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The new emerging market multinationals : four strategies for disrupting markets and building brands / Rajeev Batra and Amitava Chattopadhyay, with Aysegul Ozsomer

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2012.Description: xii, 335p. : ill. ; 24cmISBN:
  • 9780071782890
Subject(s):
Contents:
Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Book Book LIC(LABUAN INTERNATIONAL CAMPUS) LIC General Collection LIC(LABUAN INTERNATIONAL CAMPUS) LIC General Collection HF5415.1255 . B397 2012 (Browse shelf(Opens below)) 1 Available 1000313386
Book Book MAIN LIBRARY Main Library General Collection MAIN LIBRARY Main Library General Collection HF5415.1255 . B397 2012 (Browse shelf(Opens below)) 1 Available 1000311613

Includes bibliographical references and index.

Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways.

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