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Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Psychology Press, 2011
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.32 . C65866 2011.

2.
APA handbook of consumer psychology / editor in chief: Lynn R. Kahle, associate editors: Tina M. Lowrey and Joel Huber. by
Material type: Text Text; Format: print ; Audience: General;
Publisher: Washington, DC : American Psychological Association, [2022]Copyright date: ©2022
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.32 .A63 2022.

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