The venture imperative : a new model for corporate innovation / Heidi Mason, Tim Rohner

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Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, 2002Description: xiv, 358p. : ill. ; 25cmISBN:

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Contents:

Laying the foundation for innovation. The venture imperative, a new model for corporate innovation

The fear of venturing, shedding the misconceptions

Battling corporate antibodies, prescriptions for success

Building the business of building businesses, creating the VBO

A guide for venturing. Stage 1, the venture vision : validating the concept

Stage 2, the alpha offering : building while planning

Stage 3, the beta offering : testing the waters

Stage 4, the market offering : calibrating and expanding

Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO

Corporate venturing, a new context for value

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Book	MAIN LIBRARY Main Library General Collection	MAIN LIBRARY Main Library General Collection	HG4751 . M37 2002 (Browse shelf(Opens below))	1	Available		1000118404

Includes bibliographical references (p. 341-344) and index