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1.
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N. J. : Pearson Prentice Hall, 2004
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (3)Location, call number: LIC Stack HF5415.1263 . A53 2004, ... MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.1263 . A53 2004.

2.
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Online resources:
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.1263 . A53 2009.

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