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1.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer by Series: Association for consumer research series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, California : Sage Publication, 1998
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.3 . B43 1999.

2.
Scaling procedures : issues and applications / Richard G. Netemeyer, William O. Bearden, Subhash Sharma by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2003
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection H61.27 . N48 2003.

3.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Los Angeles : SAGE, c2011
Other title:
  • Marketing scales
Online resources:
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.3 . B323 2011.

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