The new emerging market multinationals : four strategies for disrupting markets and building brands / Rajeev Batra and Amitava Chattopadhyay, with Aysegul Ozsomer

By:

Batra, Rajeev

Contributor(s):

Material type: Text

TextPublication details: New York : McGraw-Hill, c2012.Description: xii, 335p. : ill. ; 24cmISBN:

9780071782890

Subject(s):

Contents:

Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways.

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Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Book	LIC(LABUAN INTERNATIONAL CAMPUS) LIC General Collection	LIC(LABUAN INTERNATIONAL CAMPUS) LIC General Collection	HF5415.1255 . B397 2012 (Browse shelf(Opens below))	1	Available		1000313386
Book	MAIN LIBRARY Main Library General Collection	MAIN LIBRARY Main Library General Collection	HF5415.1255 . B397 2012 (Browse shelf(Opens below))	1	Available		1000311613

Includes bibliographical references and index.

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The new emerging market multinationals : four strategies for disrupting markets and building brands / Rajeev Batra and Amitava Chattopadhyay, with Aysegul Ozsomer

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