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Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, c2008.Description: xxi, 230p., [8]p. of col. plates : ill. ; 24cmISBN: - 9781422121153 (hbk. : cloth)
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | |
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LIC(LABUAN INTERNATIONAL CAMPUS) LIC General Collection | LIC(LABUAN INTERNATIONAL CAMPUS) LIC General Collection | HF5415.32 . Z353 2008 (Browse shelf(Opens below)) | 1 | Available | 1000222860 | ||
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Book
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MAIN LIBRARY Main Library General Collection | MAIN LIBRARY Main Library General Collection | HF5415.32 . Z353 2008 (Browse shelf(Opens below)) | 1 | Available | 1000256756 |
Includes bibliographical references (p. 209-219) and index.