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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer

By: Contributor(s): Material type: TextTextSeries: Association for consumer research seriesPublication details: Thousand Oaks, California : Sage Publication, 1998.Edition: 2nd edDescription: 537p. : ill. ; 28cmISBN:
  • 076191000X
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Item type Current library Home library Call number Copy number Status Date due Barcode
Book Book MAIN LIBRARY Main Library General Collection MAIN LIBRARY Main Library General Collection HF5415.3 . B43 1999 (Browse shelf(Opens below)) 1 Available 1000071168

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