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	1.	Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault by McCarthy, E. Jerome, (Edmund Jerome) Perrault, William D Series: Irwin series in marketing Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : Irwin, 1996 Availability: Items available for loan: MAIN LIBRARY (4)Location, call number: Main Library Multimedia Collection HF5415.13 . M369 1996, ... Not available: MAIN LIBRARY: Damaged (1). Place hold Add to cart (remove)
	2.	Basic marketing : a global-managerial approach/ E. Jerome McCarthy, William D. Perreault by McCarthy, E. Jerome, (Edmund Jerome) Perrault, William D Series: The Irwin series in marketing Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, 1993 Availability: Items available for loan: MAIN LIBRARY (3)Location, call number: Main Library General Collection HF5415.13 . M369 1993, ... Place hold Add to cart (remove)
	3.	Understanding consumer behavior / J. Paul Peter, Jerry C. Olson by Peter, J. Paul Olson, Jerry C., (Jerry Corrie), 1944- Series: The Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, 1994 Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.33 . U6P48. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.33 . U6P48. Place hold Add to cart (remove)
	4.	Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer by Lehmann, Donald R Winer, Russell S Series: The Irwin series in marketing Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, 1994 Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.13 . L395 1994. Place hold Add to cart (remove)
	5.	Retailing / J. Barry Mason, Morris L. Mayer, Hazel F. Ezell by Mason, J. Barry Mayer, Morris Lehman Ezell, Hazell F Series: The Irwin series in marketing Edition: 5th ed. Material type: Text; Format: print Publication details: Burr Ridge : Irwin, 1994 Availability: Items available for loan: MAIN LIBRARY (3)Location, call number: Main Library General Collection HF5429 . M37 1994, ... Place hold Add to cart (remove)
	6.	Strategic marketing / David W. Cravens by Cravens, David W Series: The Irwin series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, c1994 Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.135 . C72 1994. Place hold Add to cart (remove)
	7.	Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle by Dillon, William R Madden, Thomas J Firtle, Neil H Series: The Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, 1993 Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack HF5415.2. D537. MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5415.2. D537, ... Place hold Add to cart (remove)
	8.	The survey research handbook : guidelines and strategies for conducting a survey / Pamela L. Alreck, Robert B. Settle by Alreck, Pamela L Settle, Robert B Series: The Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, 1995 Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC Reference Collection HN29 . A46 1995, ... MAIN LIBRARY (3)Location, call number: Main Library General Collection HN29 . A46 1995, ... Place hold Add to cart (remove)
	9.	Marketig management : knowledge and skills / J. Paul Peter, James H. Donnelly by Peter, J. Paul Donnelly, James H Series: The irwin series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, 1995 Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack HF5415.13 . P387 1995. Place hold Add to cart (remove)
	10.	Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly by Peter, J. Paul Donnelly, James H Series: The Irwin series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, MA : Irwin/McGraw-Hill, 1998 Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC General Collection HF5415.13 . P387 1998, ... Place hold Add to cart (remove)
	11.	Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty by Rangan, V. Kasturi Shapiro, Benson P Moriaty, Rowland Series: The Irwin series in marketing Material type: Text; Format: print Publication details: Chicago : Irwin, 1995 Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack HF5415.13 . R269. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.13 . R269. Place hold Add to cart (remove)
	12.	Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer by Lehmann, Donald R Winer, Russell S Series: The Irwin series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw Hill , 1997 Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (3)Location, call number: LIC Stack HF5415.13 . L395 1997, ... Place hold Add to cart (remove)
	13.	Fundamentals of selling : customers for life / Charles M. Futrell. by Futrell, Charles M Series: Irwin series in marketing Edition: 6th ed. Material type: Kit Publication details: Boston : Irwin/McGraw-Hill, 1999 Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5438.25 . F87 1999, ... Place hold Add to cart (remove)
	14.	The survey research handbook / Pamela L. Alreck, Robert B. Settle.. by Alreck, Pamela L Settle, Robert B Series: The Irwin series in marketing Edition: 2nd. ed. Material type: Text; Format: print Publication details: Chicago : McGraw Hill, 1995 Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library HN29 . A46 1995. Place hold Add to cart (remove)
	15.	Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly by Peter, J. Paul Donnelly, James H Series: The Irwin series in marketing Edition: 4th ed. Material type: Text; Format: print Publication details: Chicago : Irwin, 1995 Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.13 . P387 1995. Place hold Add to cart (remove)
	16.	A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul Donnelly, James H Series: The Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print Publication details: Burr Ridge, Illonois : Irwin, 1994 Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.13 . P388 1994. Place hold Add to cart (remove)
	17.	Sales force management / Gilbert A. Churchill, Neil M. Ford, Orville C. Walker by Churchill, Gilbert A Ford, Neil M Walker, Orville C Series: The Irwin series in marketing Edition: 4th ed. Material type: Text; Format: print Publication details: Homewood : Irwin, 1993 Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5438.4 . C48 1993. Place hold Add to cart (remove)
	18.	Fundamentals of selling / Charles Futrell by Futrell, Charles Series: The Irwin series in marketing Edition: 4th ed. Material type: Text; Format: print Publication details: Homewood : Irwin, 1993 Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5438.25 . F88 1993. Place hold Add to cart (remove)
	19.	Consumer and commercial credit management / Robert H. Cole. by Cole, Robert Hartzell Series: The Irwin series in marketing Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, 1992 Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HG3751 . C64 1992. Place hold Add to cart (remove)
	20.	Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson by Peter, J. Paul Olson, Jerry C., (Jerry Corrie), 1944- Series: The Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Homewood, Ill. : Irwin, 1987 Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.3 . P468 1987. Place hold Add to cart (remove)