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1.
Advertising management / Parag Diwan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kuala Kumpur : Golden Books Centre, 2000
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5823 . D59 2000. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823 . D59 2000.

2.
Advertising creative : strategy, copy, design / Tom Altstiel, , Jean Grow, Marcel Jennings by
Edition: Fifth edition, International student edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publisher: London : SAGE Publications, Inc., 2020Copyright date: ©2020
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5823 . A758 2020.

3.
Uncommon practice : people who deliver a great brand experience / edited by Andy Milligan and Shaun Smith. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Financial Times Prentice Hall, 2002
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HD9980.5 . U52 2002.

4.
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Amacom, 2001
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5827.95 . S56 2001.

5.
Pick me : breaking into advertising and staying there / Nancy Vonk and Janet Kestin by Series: Adweek book
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2005
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5828.4 . V66 2005.

6.
Advertising without an agency made easy / by Kathy Kobliski by Series: Entrepreneur made easy series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Irvine, CA : Entrepreneur Media, 2005
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823 . K624 2005.

7.
Contemporary advertising / William F. Arens by Series: The McGraw-Hill/Irwin series in marketing
Edition: 10th, International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5821 . B62 2006. MAIN LIBRARY (3)Location, call number: Main Library General Collection HF5821 . B62 2006, ...

8.
Space race : an inside view of the future of communications planning / Jim Taylor by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England : John Wiley, c2005
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack HF5415.123 . T39 2005.

9.
eBay photography the smart way : creating great product pictures that will attract higher bids and sell your items faster / Joseph T. Sinclair and Stanley Livingston by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2005
Online resources:
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection TR690.4 . S56 2005, ...

10.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (3)Location, call number: LIC General Collection HF5823 . B387 2009, ... MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5823 . B387 2009, ...

11.
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers / by Jay Conrad Levinson and Al Lautenslager by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Irvine, CA : Entrepreneur Media, 2005
Other title:
  • Guerrilla marketing in thirty days
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415 . L4766 2005.

12.
Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, 2007
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC General Collection HF5415.123 . S54 2007, ... MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . S54 2007.

13.
Small business marketing for dummies / Barbara Findlay Schenck. by Series: --For dummies
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2005
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5823 . S29 2005.

14.
An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium / Andrew Ingram and Mark Barber by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : Wiley, c2005
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF6146 . R3I64 2005. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF6146 . R3I64 2005.

15.
Designing brand experiences / by Robin Landa. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Clifton Park, NY : Thomson Delmar Learning, c2006
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HD69 . B7L365 2006.

16.
The 22 irrefutable laws of advertising and when to violate them / Michael Newman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : John Wiley, 2006
Other title:
  • Twenty-two irrefutable laws of advertising and when to violate them
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC General Collection HF5823 . N49 2006, ...

17.
The rebel sell : how the counterculture became consumer culture / Joseph Heath and Andrew Potter by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : Capstone, 2006
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HC79 . C6H43 2006.

18.
The rebel sell : why the culture can't be jammed / Joseph Heath and Andrew Potter by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : Capstone, 2005
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack HC79 . C6H438 2005.

19.
Guerrilla marketing for job hunters : 400 unconventional tips, tricks, and tactics for landing your dream job / Jay Conrad Levinson, David E. Perry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley, 2005
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack HF5415 . L485 2005.

20.
Integrated marketing communication in advertising and promotion / Terence A. Shim by
Edition: 8th, International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, c2010
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.123 . S556 2010. MAIN LIBRARY (5)Location, call number: Main Library General Collection HF5415.123 . S556 2010, ...

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