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1.
Brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England : John Wiley & Sons, c2006
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HD69 . B7G73 2006.

2.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson Business and Economics, c2006
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.32 . E5 2006. MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5415.32 . E5 2006, ...

3.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2007
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC General Collection HF5415.33 . U6H38 2007, ...

4.
Consumer behaviour : implications for marketing strategy / Cathy M. Neal, Pascale G. Quester, Del Hawkins. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2004
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (3)Location, call number: LIC General Collection HF5415.3 . N43 2004, ...

5.
The influence of bad dining experience on customer dissatisfaction and negative word of mouth among dissatisfied consumers : a study of halal casual restaurant in Sabah / Shariff Abu Bakar bin S Abd Kadir by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Kota Kinabalu, Sabah : Universiti Malaysia Sabah, 2016
Dissertation note: Dissertation (MSc.) -- Fakulti Perniagaan, Ekonomi dan Perakaunan, Universiti Malaysia Sabah, 2016.
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library Research Collection HF5415.52 . S33 2016.

6.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, 2007
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.32 . H69 2007.

7.
Tourism behavior : travelers' decisions and actions / Roger St. George March and Arch G. Woodside by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wallingford, Oxfordshire, UK : CABI Pub., 2005
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection G155 . A1M2655 2005.

8.
Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. by Series: Dryden Press series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Forth Worth : Dryden Press, 1995
Availability: Items available for loan: MAIN LIBRARY (4)Location, call number: Main Library General Collection HF5415.32 . E5 1995, ...

9.
Marketing in a multicultural world : ethnicity nationalism and cultural identity / edited by Janeen Arnold Costa, Gary J Bamossy. by
Material type: Text Text; Format: print
Publication details: Thousand Oaks : SAGE, 1995
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.122 . M424.

10.
Consumption and identity at work / Paul Du Gay by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage Publications, 1996
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HC79 . C6D8.

11.
Selling to a segmented market : the lifestyle approach / Chester A. Swenson. by
Material type: Text Text; Format: print
Publication details: Lincolnwood : NTC Business, 1990
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.127 . S94.

12.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, 1994
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection HF5415.32 . S35 1994, ...

13.
Consumer behavior / John C. Mowen. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Englewood Cliffs : Prentice Hall, 1995
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library HF5415.32 . M68 1995, ...

14.
Consumer behavior / William Wells, David Prensky. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : John Wiley & Sons, 1996
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.32 . W45 1996.

15.
Predictive behavior : an experimental study / Gunnar Brennsheidt. by Series: Lecture notes in economics and mathematical systems ; v403
Material type: Text Text; Format: print
Publication details: New York : Springer, 1993
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library HF5415.32 . B74.

16.
Design for effective selling space / Joseph Weishar. by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, 1992
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library NK2195 . S89W45.

17.
Welfare / Dale W. Jorgenson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : MIT Press, 1997
Availability: Items available for loan: MAIN LIBRARY (2)Location, call number: Main Library General Collection HB523 . J673, ...

18.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 1998
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (4)Location, call number: LIC Stack HF5415.33. U6H38 1998, ... MAIN LIBRARY (4)Location, call number: Main Library HF5415.33. U6H38 1998, ... SANDAKAN (1)Location, call number: SCL General Collection HF5415.33. U6H38 1998. Not available: MAIN LIBRARY: Damaged (1).

19.
Understanding consumer behavior / J. Paul Peter, Jerry C. Olson by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, 1994
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.33 . U6P48. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.33 . U6P48.

20.
Buyer behavior in marketing strategy / John A. Howard by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: New Jersey : Prentice-Hall, 1994
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.32 . H68 1994.

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