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Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.Description: xxii, 552p. : ill. ; 24cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0131419293
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LIC(LABUAN INTERNATIONAL CAMPUS) LIC Stack | LIC(LABUAN INTERNATIONAL CAMPUS) LIC Stack | HF5415.527 . R87 2005 (Browse shelf(Opens below)) | 1 | Available | stack 2 | 1000216690 | |||
CDR
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LIC(LABUAN INTERNATIONAL CAMPUS) LIC Multimedia Collection | LIC(LABUAN INTERNATIONAL CAMPUS) LIC Multimedia Collection | HF5415.527 . R87 2005 (Browse shelf(Opens below)) | CDR/RACK | 1 | Available | 1000216691 |
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| HF5415.527 . R87 2005 Customer equity management / | HF5415.527 . R87 2005 Customer equity management / | HF5415.527 . R87 2005 Customer equity management / | HF5415.527 . R87 2005 Customer equity management / | HF5415.55 . H65 2003 Marketing management : a relationship approach / | HF5415.55 . N47 2003 Creative business : the making of addictive stories / | HF5415.55 . N49 The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry / |
Includes bibliographical references and index