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Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.Description: xxii, 552p. : ill. ; 24cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0131419293
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LIC(LABUAN INTERNATIONAL CAMPUS) LIC Stack | LIC(LABUAN INTERNATIONAL CAMPUS) LIC Stack | HF5415.527 . R87 2005 (Browse shelf(Opens below)) | 1 | Available | stack 2 | 1000216690 | |||
CDR
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LIC(LABUAN INTERNATIONAL CAMPUS) LIC Multimedia Collection | LIC(LABUAN INTERNATIONAL CAMPUS) LIC Multimedia Collection | HF5415.527 . R87 2005 (Browse shelf(Opens below)) | CDR/RACK | 1 | Available | 1000216691 |
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| HF5415.5 . M48 2006 Successful service operations management / Richard Metters ... [et al.] | HF5415.5 . U44 2007 101 ways to improve customer service : training, tools, tips, and techniques / | HF5415.5 . U44 2007 101 ways to improve customer service : training, tools, tips, and techniques / | HF5415.527 . R87 2005 Customer equity management / | HF5415.7 . S425 Designing and managing the supply chain : concepts, strategies,and case studies / | HF5415.7 . S425 Designing and managing the supply chain : concepts, strategies,and case studies / | HF5415.7 . S425 Designing and managing the supply chain : concepts, strategies,and case studies / |
Includes bibliographical references and index