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41.
The 10-minute marketer's secret formula : a shortcut to extraordinary profits using neighborhood marketing / Tom Feltenstein by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Irvine, CA] : Entrepreneur Press, c2004
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5438.5 . F46 2004.

42.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by
Edition: 7th ed.McGraw-Hill International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2007
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (11)Location, call number: LIC General Collection HF5823 . B45 2007, ...

43.
The new maximarketing / Stan Rapp, Thomas L. Collins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1996
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (4)Location, call number: LIC Stack HF5415 . R3255, ...

44.
Prinsip pemasaran : teori dan praktis / Abu Bakar Abdul Hamid ... [et al.]. by
Material type: Text Text; Format: print
Publication details: Kuala Lumpur : McGraw-Hill, 2002
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415 . P75 2002.

45.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by Series: Irwin/McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Boston, Mass : Irwin/McGraw-Hill, 1998
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC Stack HF5823 . B387 1998, ... MAIN LIBRARY (2)Location, call number: Main Library Red Spot Collection HF5823 . B387 1998, ... Not available: LIC(LABUAN INTERNATIONAL CAMPUS): Reserve Missing (1).

46.
Customer message management : increasing marketing's impact on selling / Tim Riesterer and Diane Emo by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2006
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5438.5 . R54 2006.

47.
Sales promotion / Tony Yeshin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thomson, 2006
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5438.5 . Y47 2006. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5438.5 . Y47 2006.

48.
Integrated marketing communications in advertising and promotion / Terence A. Shimp by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson/South-Western, 2007
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.123 . S556 2007. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . S556 2007. TAWAU (1)Location, call number: Tawau General Collection HF5415.123 . S556 2007. Not available: MAIN LIBRARY: Reserve Missing (1).

49.
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London ; Philadelphia : Kogan Page, 2008
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.126 . W55 2008.

50.
Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Toronto : Pearson/Prentice Hall, c2008
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.123 . T82 2008.

51.
When ads work : new proof that advertising triggers sales / John Philip Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Lexington Books, 1995
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823 . J719 1995.

52.
MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1988
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415 . R325 1988.

53.
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2005
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5438.5 . P47 2005.

54.
Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin, Julian Cummins by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2008
Online resources:
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5438.5 . M85 2008.

55.
Marketing communications : interactivity, communities, and content / Chris Fill by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Prentice Hall/ Financial Times, 2009
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Red Spot Collection HF5415.123 . F55 2009. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . F55 2009.

56.
Sales promotion essentials : the 10 basic sales promotion techniques-- and how to use them / Don E. Schultz, William A. Robinson, Lisa A. Petrison. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5438.5 . S38 1993.

57.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, c2010
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC General Collection HF5415.123 . S54 2010, ... MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.123 . S54 2010.

58.
Integrated marketing communications / William Chitty, Nigel Barker, Terence A. Shimp by
Edition: 2nd Asia Pacific Rim ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne : Cengage Learning, c2008
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415 . C45 2008. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415 . C45 2008.

59.
The silent salesmen : guaranteed strategies for increasing sales and profits using promotional products / Mitch Carson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2009
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5438.5 . C37 2009.

60.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by Series: Irwin/McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston, Mass : Irwin/McGraw-Hill, c2009
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5823 . B387 2009.

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