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1.
Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. by
Material type: Text Text; Format: print
Publication details: New York : HarperCollins, 1996
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HD9980.5 . R87. MAIN LIBRARY (2)Location, call number: Main Library Red Spot Collection HD9980.5 . R87, ...

2.
Return on quality : measuring the financial impact of your company's quest for quality / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : Probus Pub. Co., c1994
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection HD62.15 . R87.

3.
Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (3)Location, call number: LIC Stack HF5415.527 . R87 2005, ...

4.
Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas by
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC Stack HF5415.527 . R87 2005, ...

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