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1.
The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc, ; with individual contributions by Rajeev Betra ... [et al.] by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1999
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC Stack HF5415.126 . N48 1999.

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2.
The new emerging market multinationals : four strategies for disrupting markets and building brands / Rajeev Batra and Amitava Chattopadhyay, with Aysegul Ozsomer by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (1)Location, call number: LIC General Collection HF5415.1255 . B397 2012. MAIN LIBRARY (1)Location, call number: Main Library General Collection HF5415.1255 . B397 2012.

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3.
The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Routledge, 2016
Availability: Items available for loan: MAIN LIBRARY (1)Location, call number: Main Library General Collection TS171 . P79 2016.

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