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1.
Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (3)Location, call number: LIC Stack HF5415.527 . R87 2005, ...

2.
Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas by
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC Stack HF5415.527 . R87 2005, ...

3.
Do you want to keep your customers forever? / B. Joseph Pine II, Don Peppers, and Martha Rogers by Series: Harvard business review classics | Harvard business review classics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, c2009
Availability: Items available for loan: LIC(LABUAN INTERNATIONAL CAMPUS) (2)Location, call number: LIC General Collection HF5415.527 . P56 2009, ...

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